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KFC India hosted a virtual Big Burger Bash over the last weekend. It was a party like no other as it brought together burger lovers, popular social media stars, food communities, bloggers and consumers from across the country, to relish KFC’s new Value Burgers. Taking the energy quotient of the bash a notch higher and adding more spice to the party celebrations was actor Anil Kapoor. He shared his love for KFC burgers and posed for pictures with other participants at the bash, in his iconic ‘jhakaas’ style. The party was joined by over 500 people from across cities.

Moksh Chopra, Chief Marketing Officer, KFC India, said, “KFC’s Value Burgers have been garnering much love among consumers since their launch earlier this year. In fact, Anil Kapoor’s epic dialogue from the campaign film has created much buzz on social and online mediums. We felt what better way to celebrate the love for KFC burgers than by hosting the Big Burger Bash – a virtual party with a difference. We invited our KFC fans to come together and celebrate their shared love for burgers; while digging into some delectable burgers on the side.”

“I am an ardent foodie and burgers are one of my favourites. And KFC’s Value Burgers are just the kind I like. So obviously I had to be a part of the year’s biggest virtual bash - KFC’s Big Burger Bash. I had such a blast enjoying KFC's Value Burgers with fellow KFC fans from all across the country. Indeed, it was a ‘jhakaas’ moment. This is the stuff epic parties (and patties) are made of," said Anil Kapoor.

The Value Burgers campaign that was launched earlier this year with Kapoor’s dialogue, ‘Agar ye bun tikki burger hai to mai Sonam Kapoor hu, moocho ke saath’, has been recreated by many enthusiastic fans. The bash was marked by participants’ displaying their quirky and witty selves, sharing their take on the now-famous dialogue.

While one participant said, ‘Agar ye bun tikki burger hai to mai Virat Kohli hu, clean shave ke saath’, another remarked ‘Agar ye bun tikki burger hai – to main basanti hun, vo bhi kam baato ke saath’; leaving Kapoor and the other participants in splits.