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Kinnect Outreach said it has onboarded 30 new clients and hired 40 new influencer marketing and platform specialists in the last six months, making it a 100-member team at the agency.

Kinnect Outreach aims to resolve the pertinent problem of measurement by deploying standardised digital metrics by which marketers can identify the efficiency of their spending on advertising.

Kinnect Outreach also announces the launch of its in-house tool ‘KinnectFluence’ to research, measure and manage campaigns for clients' growing influencer marketing needs for the future.

Through KinnectFluence, the agency aims to provide a live dashboard to its clients where they can map content performance in real-time and gauge its impact. This builds on their prowess in course correction and enables transparency for their clients to be aware of the campaign performance and ROI. 

Rohan Mehta, CEO, Kinnect, said, “Our idea of influencer marketing doesn't equate to reach alone but is an extension of how it could be creatively leveraged for effective communication and performance. Kinnect has been a pioneer in providing Influence Marketing solutions back since 2016. It is now one of the largest desks in India, offering new-age services in the Influencer Marketing space. By using data to identify and understand their target audience, the team at Kinnect is able to create campaigns with standardised metrics tailored to specific demographics, ensuring that they resonate with the right people. Additionally, the team uses data to track the success of their campaigns, allowing them to refine and optimise their approach in real-time.”

“As influencer marketing spends grow to occupy a significant media budget of many clients, analysing and mining data has become even more critical for success. At Kinnect, we have worked with more than 90 brands, including some large brands such as Amazon Fashion, Asian Paints, HDFC Bank, CEAT Tyres, Intel etc. We are looking at investing more in data and analytical tools like ‘KinnectFluence’ to offer standardised measurability solutions for large-scale influencer marketing campaigns,” stated Kejal Teckchandani, Sr VP, Influencer Outreach, Kinnect.

The agency recently went on to win 8 Cannes Lions in 2022 for their campaign ‘Chatpat’.

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