Mad Influence, YouTube India, Star Sports collaborate to host #DostsLive during World Cup Final

In a collaboration, Mad Influence, YouTube India, and Star Sports came together to launch an intellectual property (IP) in the live-streaming space.

The partnership has given birth to #DostsLive, an interactive YouTube livestream event held at the Star Sports Studios in Mumbai.

#DostsLive hosted the watch party of top creators during the India Vs South Africa match in the CWC2023.

The event, live-streamed on Star Sports’ official YouTube channel was watched by the audience for 6 hours, 49 minutes, and 30 seconds on November 5, 2023, said the company statement.

Gautam Madhavan, CEO, Mad Influence, said, "The creation of #DostsLive marks a significant milestone in the evolution of live-streaming. Our vision was to redefine the viewing experience, and the overwhelming response with 15 million+ viewership and 1.5 million+ engagement validates the success of our endeavour. This collaboration exemplifies the power of synergy in the digital age."                                                                                                                     

The collaborative effort brought together YouTube content creators, including Gaurav Chaudhary (Technical Guruji), Tanmay Singh (Scout), Real Hit, RJ Mahvash, Thugesh, Chetan Monga, and others.

The event commenced with an announcement by Star Sports, followed by creators taking to their YouTube communities and Instagram stories to build anticipation among their audience.

The creators not only brought energy to the livestream but also celebrated Virat Kohli's birthday in style. Gaurav Arora, the famous doppelganger of Virat Kohli, cut the cake with Cricket experts Mohammad Kaif and Sreesanth, making it a memorable moment. Videos capturing the birthday celebration were shared on the creators' profiles, adding a personal touch to the event.

As part of the celebration, the creators also had the chance to create videos with cricket experts Mohammed Kaif and S Sreesanth, bringing insightful and entertaining content to their audiences. Behind-the-scenes glimpses of the studio shenanigans were also shared by the creators on their profiles, giving fans an exclusive peek into the making of #DostsLive.