Maggi's ‘Khao to Maggi Noodles Khao' campaign to feature brand stories from real consumers

Maggi is going to launch its latest campaign in which it will celebrate the consumers who make the noodles brand iconic.

In a first, the brand has cast real consumers from Uttar Pradesh and Bihar for the “Khao to Maggi Noodles Khao” campaign. 

The campaign features real people from towns and villages in districts across UP and Bihar, such as Gazipur, Jaunpur, Nalanda, and Nawada, sharing stories of the trust, quality, and delight that Maggi Noodles has brought to their lives for decades now.

Rajat Jain, Head – Foods Business, Nestlé India, said, “Maggi is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that Maggi Noodles is known for.”

The campaign will be rolled out across print, out-of-home and social media and is set to feature brand stories from real consumers.