Uttar Pradesh

How govt-influencer collabs could shake up the influencer marketing game in India

The state governments of Punjab, Karnataka, and Uttar Pradesh have now decided to engage with social media influencers and digital media entities. Some are calling this move an extension of policy outreach, while others are calling it an attempt to control the narratives that go out. Who to trust can be a tricky question to ask but here’s what the experts have to say