Manforce Condoms has come up with a campaign on social messaging on #SafeFlirting. The brand also roped in RJ Rahul Makin for a collaboration to spread the message and have a bigger impact.
The brand conducted research where they saw that due to the pandemic and social distancing norms, 31 million users had started using dating apps in India.
Keeping this in mind, Manforce Condoms came up with pick-up lines that people used during the pandemic to make it more relatable, safer and more enjoyable.
The brand posted a series of Instagram posts with #SafeFlirting lines and ideas to improve the game.
To increase the engagement and spread the message, RJ Makin took to Instagram with a message and concluded by asking his viewers to share quirkiest pick-up lines and get featured.
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/post_banners/f2c1a8eea11ab7055dc4e48715962c6f00bfec76f2fe73597bf83bc1a272d217.jpg)