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Manforce Condoms has come up with a campaign on social messaging on #SafeFlirting. The brand also roped in RJ Rahul Makin for a collaboration to spread the message and have a bigger impact.

The brand conducted research where they saw that due to the pandemic and social distancing norms, 31 million users had started using dating apps in India.

 
 
 
 
 
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A post shared by Rahul Makin (@rahulmakin1)

Keeping this in mind, Manforce Condoms came up with pick-up lines that people used during the pandemic to make it more relatable, safer and more enjoyable.

The brand posted a series of Instagram posts with #SafeFlirting lines and ideas to improve the game.

To increase the engagement and spread the message, RJ Makin took to Instagram with a message and concluded by asking his viewers to share quirkiest pick-up lines and get featured.

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