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Max Fashion, a fashion brand from the Landmark Group, celebrated the unbreakable spirit of mothers for #KeepingItReal this year by creating #MomLiners, which are used by mothers on a daily basis to showcase their affection towards their kids.

The world that we live in is never in its truest self. Our social feed is filled with filters from our friends and acquaintances and the society tells us what it wants us to believe. But that one person you can always count on for being her truest self is mom. She’s your truest friend and toughest critic, for you she would always be real. Taking the insight, Max Fashion has a humorous approach wherein they have picked up some popular one-liners #MomLiners that Indian Moms have been using on their kids forever.

Some of the famous one-liners that have been featured in the campaign are, “Ruk, abhi papa ko batati hoon.”, “Paise kya ped pe ugte hain?” “Itni raat ko kisse baat kar raha”, Sirf 97%? Baaki ke 3% kahaan gaye?”, Sharma ji ke bete se kuch seekho, distinction se pass hua hai woh!”, and more.