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McDonald’s India – North and East is all set for the premiere of its flagship musical extravaganza, McDonald’s i'm lovin’ it Live.

The premiere will happen at 7 pm today on MTV, the youth entertainment channel.

The season’s artist collaborations include Guru Randhawa with Nikhita Gandhi, Prateek Kuhad with Lisa Mishra, Armaan Malik with OAFF and Arjun Kanungo with Gravity, along with Srushti Tawade in a series of five episodes.

The first episode will feature singer-songwriter Prateek Kuhad and Lisa Mishra.

Fans can catch the episodes every Friday on MTV, Voot, Jio Cinema, social media handles of McDonald’s India- North and East and MTV. Fans can also stream the compositions exclusively on Spotify. Along with music, each episode will aim to showcase a new side of these artists, indulging in fun games and sharing the memories behind the composition.

This musical fiesta will kickstart with the ‘Mere Sang’ track by Kuhad composed in collaboration with Mishra, which is inspired by a personal take on unrequited love.

Anant Agarwal, Vice-Chairman, McDonald’s India – North and East, said, “We are excited to have this opportunity to bring great music to McDonald’s fans through i'm lovin’ it Live. We genuinely feel that the music created by extraordinary and talented artists will resonate with the young, move them and inspire them. There are some great vocal performances to look forward to. Prateek has brought his signature romantic melody style in Mere Sang. We can’t wait to bring the first episode to McDonald’s fans.”