Content is king but engagement is queen, and the lady rules the house! Digital marketers often miss out on the latter. We create all kinds of content and we push it by all means.
Influencers, bots, algorithms analytics and what not, brands use everything to keep up with the changing times.
In the process, however, they all ignore a very powerful medium that is right under our nose.
Yes, memes! Memes have proved to be more than just a trend and they are ready for marketers to use them.
Below are five reasons why the blend of memes and marketing is a formula for the success of every digital campaign.
Reach
Brands have learned the value of hashtags and now it is time to acknowledge Memes. Memes are multiplatform. They travel across to WhatsApp, Facebook, Twitter, Reddit, Tumblr, Instagram, Pinterest, Imgur and everywhere.
Memes cross your feed aggressively. They arrive without a “Share Now” or “Please RT” call to action. They make their way across the internet to your brain because they’re designed to travel.
Memes are the true support to your big idea for a 360 campaign.
Battle for mind space
The mind space of people in the digital era is cluttered to the brink. Brands fight hard to squeeze into it.
Memes by default have an advantage in this battle since they occupy a share of space in every screen we view.
They are short and quick; this property of memes makes them fit the upcoming trend of short attention span.
The growth of podcast in digital marketing is also one supporting factor why the attention span is reducing every passing year.
For a niche and premier brand to wisely use the meme culture, it must learn to cleverly create memes that meet its requirements and that make an impact on a wide audience.
Remaining fresh and relevant is crucial to success in making memes and this requires people who are skilful in making memes and know about the meme culture. Otherwise, you might just end up creating random memes that look like they are fitted intentionally, thus killing its originality.
ROI
Memes cost a fraction of the spending on other digital marketing tools. It's a customer-driven market and here influencers, display ads and other less expensive options fail.
Although one might turn to programmatic advertising and AI but those come at a very high price and also lack that emotional connect that a meme can deliver.
Memes are organic and they allow brands to be native to them. Hence, credibility and shareability is very high for memes. This expands the effectiveness and generates better results.
The aim behind meme marketing is not to replace other tools but to add strength to the campaign.
Ease of communication
The following are some characteristics of memes:
- Easy to read
- Simple to digest
- Shareable
- Relatable
- Trendy
- Recognisable
- To the point
These quality checks keep agencies up all night. With clever meme marketing, they come in by default.
Meme templates refresh every month or even in a few days (unpredictable) although the relativity of the audience with old templates is 99.9% guaranteed.
Power
Brands have been interested in word of mouth long before they ever asked agencies to create something viral. Most of what agencies have been creating is not really worth sharing and it’s not created to be shared, either.
Meme marketing leads to creating catchy content that people can share and that can potentially go viral (fingers crossed for that).
Memes break all barriers to communication and effectively deliver the message without intruding into people’s personal space, unlike every other digital ad.
(Disclaimer: The opinions expressed in this article are those of the author. The facts and opinions appearing in the article do not reflect the views of www.buzzincontent.com and we do not assume any responsibility or liability for the same.)