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MG Motor India has crowned Nawazishein band and solo artist Sharad Singh, as the winners of MG Taal Season 2 ‘Naya Safar, Nayi Taal’.

MG Taal is an initiative under MG’s brand pillar ‘Experience’, where the brand honours and recognises Indie music artists. The musical property was created by the brand two years ago when the Indian music industry saw the growing popularity of Indie music.

The winners will be backed by MG to produce their new music videos which will be promoted across digital and physical platforms.

Previously, the brand had conducted a talent hunt where they had received 500+ artist entries and 1000+ content pieces from all over India. Due to the huge response received, the decision to expand the program for six more artists has now been finalized.

MG will be making a series of videos with each of these six artists on the songs that they have created and push their raw talent in the indie music community.

MG Motor has developed this property around music, including the Sonic identity of the brand, the brand-aligned music at its showrooms, and its brand anthem.