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Vipasha Bhuptani

Mindshare India has announced the appointment of Vipasha Bhuptani as Communications Planning Lead for the Content+ team.

In this role, Bhuptani will be responsible for setting up the communications planning vertical for the agency’s key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives.

Bhuptani comes with experience of close to 20 years in leading communications planning and strategy across some of the top Indian and international brands. She has worked as a strategic brand planner for various top brands across sectors in markets like India, Europe, and Southeast Asia. Her expertise is in designing relevant communications and outreach strategies.

Parthasarathy Mandayam (Maps)

Parthasarathy Mandayam (Maps), CEO – Mindshare South Asia, said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

Ajay Mehta

Ajay Mehta, Senior Vice-President - Mindshare Content+ and Partnerships, said, “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build a sharper and deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

Bhuptani will be based in Mumbai and will report to Mehta.

Bhuptani said, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey to transform the content narrative network for our clients.”