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Monk Entertainment has partnered with Brut India to provide an opportunity to its top creators to walk the Red Carpet at the upcoming Cannes Film Festival 2023.

As part of this, Ranveer Allahbadia, Ruhee Dosani and Niharika NM will get to walk the Red Carpet at the upcoming Cannes Film Festival 2023

This marks the very first time that a media company has secured such an opportunity for its creators, cementing Monk Entertainment's position as a trailblazer in the digital marketing industry.

Allahbadia and Dosani are all set to make their grand debut at the film festival, while Niharika is attending for the second time in a row after winning an award last year.

Cannes Film Festival is one of the most renowned film festivals in the world held annually in the French Riviera, and is attended by illustrious figures in the worldwide entertainment and film industries.

Allahbadia, Dosani and Niharika will travel to the French Riviera, and attend the Brut Party at Nespresso Beach on May 18. They will attend official film screenings at the Grand Lumiere Theatre and walk the red carpet on May 19 2023.

Along with their cultural tours, their four-day journey will include meals at Chez Albane, La Môme Plage, Silencio Club, Fred l'écailler, and Majestic Le Paradisio.

In 2022, Niharika won the Youth Icon - Entertainer of the Year at World Influencers and Bloggers Awards (WIBA).

Viraj Sheth, Co-founder and CEO at Monk Entertainment, said, “We are thrilled to partner with Brut India and enable this opportunity for our creators. It's a proud moment for us to be the first talent agency to send three creators to Cannes, and we believe it will be a game-changer for them. At Monk-E, our goal has always been to create moonshot opportunities for our talent and I think it is safe to say that the Cannes Film Festival red carpet is right there at the top.”

Mehak Kasbekar, VP and Editor-in-chief, Brut India, stated, "Around the world, creators are the new generation of celebrities with a follower base that can eclipse many traditional movie stars. They are innovative and versatile. Most of them started out as writers, directors, actors and producers of their own content. Millennials and Gen Zs, the larger demographic in the world right now, are increasingly recognising them as their idols and icons. As a global publisher, official media partner for the event, and one that speaks the language of this generation, Brut is proud to invite top creators from India to share space on the red carpet with icons from the silver screen."