entertainment
Creators don’t owe you values; they’re here to entertain: Creator Apurva Makhija
India's influencer count jumps from 9.62 lakh in 2020 to 4.06 mn in 2024
How content has helped Mattel to standout in crowded market, explains CEO Ynon Kreiz
Why brand integrations in films, web series and TV shows have become the new black
Animeta drives 53% subscribers & 25% revenue growth for its 110+ exclusive YouTubers in Q2
Coca-Cola's Tish Condeno on why OTT provides ideal environment for branded content
Over 77% of young Indians prefers short video content: Moj's ‘Getting Young India Right' report