Post Thumb

Amazon India is all set to kick-off their Amazon Great Indian Festival sale with a 90-minute long live celebratory music countdown. The etailer has collaborated with Sony Music for this live program that brings together India’s top musical sensations. To be live-streamed on Sony Music India and Amazon India’s YouTube channels, this digital music concert will go live on October 9 from 10.30 pm till 12 am when the sale goes live.

This concert has been conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India.

The concert includes India’ top music artists including Badshah, Monali Thakur, Harrdy Sandhu, Arjun Kanungo and Aastha Gill who will be seen performing to their smash hits. The concert will be hosted by the dapper Gaurav Kapoor and the gorgeous Shonali Nagrani who will also be seen revealing big deals across key categories for customers. With the objective of helping customers celebrate the festival without budget constraints, the reveal of deals/programs will help customers get the most out of the Festival.

Ravi Desai, Director Mass and Brand Marketing, Amazon India, said, “We Indian’s love our festivals, and what better way to bring in the celebrations than a musical unveiling of the biggest shopping festival of India – Amazon Great Indian Festival. Extending the core thought of our campaign, we partnered with Sony Music to bring together the top music talent of the country in the biggest digital concert of the year. As expected, the concert would not only be full of great music but we will also be unveiling the top deals on Amazon Great Indian Festival during the concert.”

Kiran D’cruz, Director – Brand Partnerships and Music Licensing, Sony Music India, added, “As a leading global music label Sony Music has been at the forefront of creating innovative music solutions for brands. With the Amazon Great Indian Festival we have set a new benchmark yet again by creating India's first and biggest branded live web concert to date. I am very pleased to partner with Amazon, India's  largest e-commerce platform, on their biggest sale of the year and extend their music-led campaign this year with this unique property.”

Shashi Sinha, CEO, IPG Mediabrands, said, “The festival season is upon us and the market sentiments are definitely upbeat. And Amazon has clearly emerged as the star of the year, enabling consumers to fulfill their desires without being worried about the budget. Amazon’s Great Indian Festival is a great platform for consumers to sample best of the products from around the globe that is backed by several offers. Music is symbolic to all Indian festivals and it is also one of the most consumed content online. Therefore the first ever collaboration between Amazon and Sony Music is a path breaking initiative that will add to the festivities this year. I am extremely proud that our agencies Initiative and Interactive Avenues have created the music concert as a curtain raiser to the Great Indian Festival and we will continue to innovate that will add to the celebrations this year.”