New guidelines for influencers will ensure clarity for audience, but can increase red tapism and other concerns: Experts

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

BuzzInContent Bureau Delhi, January 23, 2023

Recently the Department of Consumer Affairs (DOCA) rolled out guidelines for social media influencers and also added virtual influencers to the list, in what many believe is the most comprehensive set...

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Influencer marketing, Department of Consumer affairs, Influencer marketing guidelines, govt on influencer marketing, DOCA guidelines, Bhumika Thakkar, Shayan Roy, Isha Borah, Klug Klug, Divo, Ripple Link, Boomlet Media, ASCI, Manisha Kapoor,

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New guidelines for influencers will ensure clarity for audience, but can increase red tapism and other concerns: Experts

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New guidelines for influencers will ensure clarity for audience, but can increase red tapism and other concerns: Experts

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