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Niyo, a digital banking fintech company, in its bid to celebrate the on-boarding of 500,000 NiyoX customers has collaborated with playback singer Benny Dayal to create a millennial money anthem. The millennial-focused fintech has launched a quirky video campaign that demystifies banking and simplifies financial planning.

The music video is part of the #BennyBanksOnNiyoX campaign and takes millennials on a musical journey that decodes saving, spending and investing while highlighting NiyoX’s features that can enhance customers’ financial quotient. Benny’s quirky and unconventional style lends to Niyo’s ideology of reinventing banking.  The lyrics of the song were penned to resonate with millennials and communicate through rap music – a genre that has been trending lately.

The #BennyBanksOnNiyoX campaign through the music video with Benny Dayal has been facilitated in partnership with BookMyShow.

The music video:

Niyo’s video for the #BennyBanksOnNiyoX campaign has been conceptualised, produced and executed by Big Bad Wolf Studios. The music for the song has been composed and produced by Sickflip.

Vineet Sethi, Chief Marketing Officer, Niyo, said, “We are delighted to collaborate with Benny. His popularity extends across the country, and his music has always struck a chord with millennials. As a brand, it has been our constant endeavour to communicate with our audience in ways they relate to. Besides being entertaining, the music video ties back to our brand and what it stands for. Through this creative musical collaboration, we wish to simplify banking and investments for NiyoX customers.”

Benny Dayal said, “This is has been quite an exciting and enriching experience to come on board with a young fintech platform that decodes banking for the millennials. NiyoX is breaking stereotypes and bringing alive new ways of reaching out to the young and trendy millennial population and I am glad to be a part of this change.”

Marzdi Kalianiwala, Senior Vice-President, Product and Design, BookMyShow, said, “We are thrilled to partner with Niyo to conceptualise and execute this brand campaign that marks an important milestone in the company’s journey and this is the latest in our growing repertoire of offerings across entertainment and media.”