Nofiltr Group and Chrome Hospitality join hands to help creators build F&B businesses

Nofiltr Group has come together with Chrome Hospitality Founders - Pawan Shahri, Nikita Harisinghani and Dhaval Udeshi to enable the creator community to start offline businesses.

Through this association, Chrome Hospitality is partnering with select creators of Nofiltr to help them establish an entrepreneurial presence in the F&B industry.

Nofiltr will be supporting its talents to ideate and conceptualise whereas Chrome hospitality will assist them in setting up the F&B properties.

Mihir Surana, CEO and Partner, Nofiltr said, “NOFILTR has always endeavoured to empower its talents in more ways than one, the collaboration with Chrome Hospitality is another step in our vision to help creators build multi-faceted businesses. We are looking forward to this exciting journey”.

Shahri commented, “Chrome Hospitality is at the forefront of experiential F&B in India across our management and consulting divisions. We look forward to partnering up with NOFILTR Group to enable creators to start their F&B journey and help them scale operations Pan-India. Chrome’s presence across segments like casual dining, cloud kitchens and QSRs will be leveraged to give a platform to the creators to start a profitable offline business supported by their online distribution.”

Nofiltr and Chrome Hospitality’s plan entails creating almost 75,000 sq. ft of F&B properties by 2023.

The outlets will be spread throughout major Tier 1 and Tier 2 centres, apart from metros like Chandigarh, Indore, Jaipur, Surat, Ahmedabad, and many others.