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Phone brand iQOO has partnered with OMG Content, the content arm of Omnicom Media Group, and FilterCopy to promote iQOO Z3.

For iQOO, FilterCopy, a short-form content channel which is part of the digital entertainment company, Pocket Aces, has launched a video featuring Rohan Shah and Aditya Pandey, which went live on August 7.

Targeted at Gen-Z, the snackable humorous content aims to garner 10+ million impressions across digital platforms.

The video:

Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group, said, “Struggles Of Being In Your Early 20s, aptly creates a sentiment most freshers will immediately connect with. This campaign has been designed to resonate with iQOO’s approach to accentuate the joy of exploration for its GenZ consumers. In today’s times, humour is a much-desired method of content delivery and the stand-alone video production perfectly captures the essence of it for the target audience. Coming of age is an interesting period and the integration captures this beautifully through situations Gen Z encounters day to day.”

Gagan Arora, Chief Marketing Officer at iQOO, said, "With iQOO Z3 being the first smartphone to be launched in India with a top-of-the-line Snapdragon 768G processor, it is a fully loaded offering designed to deliver a smooth gaming experience to Gen-Z customers. This collaboration aims to delight users with light-hearted content to bring out the struggles of a Gen-Z individual with a humorous touch. We are confident that the right audience will be able to enjoy it."