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Influencer marketing platform One Impression, founded by Apaksh Gupta and Jivesh Gupta, has announced that it has secured strategic personal investments from a pool of marquee investors, entrepreneurs and celebrities.

With a base of over 6.5 million creators, as per the company, it is one of the largest influencer networks globally.

The strategic investment round saw participation from investors and entrepreneurs such as Karandeep Anand (Former VP, Head of Business Products, Meta); Co-Founders of Vedantu; Varun Alagh (CEO and Founder, MamaEarth); Anupam Mittal (CEO, People Group); Rohit MA (CEO, Cloudnine Hospitals); Ramakant Sharma (Co-Founder, Livspace), along with 30 other market leaders. 

Celebrities such as Olympian Neeraj Chopra, stand-up comedians Zakir Khan, Kanan Gill and lifestyle influencer Masoom Minawala, also participated in the round.

Other investors who participated in the investment round include entrepreneurs such as Manish Agarwal (CEO, Nazara Games); Ravi Bhushan (Founder, BrightChamps); Akshat Rathee (Founder, Nodwin Gaming); Manish Chowdhary and Karan Chowdhary (Co-Founders, Wow Skin); CoFounders of Shiprocket; Arjun Vaidya (Co-Founder, Dr Vaidya's); Ajay Nair (MD, OML); Venus Dhuria (Co-Founder, AppyHigh); Ishank Joshi (Co-Founder MobAvenue); and Giridhar Malpani (Climber Capital).

One Impression plans to use the investment to build a more robust product solution for both brands and creators, accelerate hiring and scale operations both in India and key global markets. One Impression will also be investing in building further creator growth and monetisation opportunities to become an end-to-end solution for the ecosystem. 

Apaksh Gupta, CEO and Co-Founder, One Impression, said, “The creator economy is currently in its golden hour and we want to drive the ecosystem forward with our technological innovation coupled with deep understanding of the creator landscape. Our growth trajectory is a testament to our hard-work and has helped us establish the leadership position in the market. I am extremely thankful and excited to welcome all the investors who are now becoming part of our journey. We plan to utilise this investment to scale our business, enhance our product and grow 10x from here swiftly.”

“I have had the opportunity to have an insider’s lens in the evolution of the creator ecosystem globally, working with several global influencer marketing platforms. One Impression stands out among its peers in this market, as Apaksh and his team have built a platform with strong omni-channel capabilities, access to creators across the pyramid, and key focus on providing analytics and insights. Creator economy is booming globally and I have a strong conviction in the team’s and platform’s capability to become a leading global influencer marketing destination for millions of advertisers. One Impression's holistic offering will help millions of creators grow and monetise, which will be an amazing growth opportunity for One Impression to become a global brand with a strong business model,” said Karandeep Anand, Former VP, Head of Business Products, Meta.

One Impression is already helping brands run campaigns across geographies including India, US, UAE, Nepal, amongst others and is also a single point of access to work with creators across languages and categories. 

Varun Alagh, CEO MamaEarth, said, “I have personally seen creators play a strong role in driving consideration for brands and the trend is only bound to grow from here. Having known Apaksh and One Impression from its inception, I am very excited to partner with a world-class team which has built an incredible platform to help both brands and creators.”

Pulkit Jain, Co-Founder of Vedantu, said, “I have known Apaksh for over a decade, first as my student and now as a passionate entrepreneur. Having seen Apaksh’s journey of creating India’s largest platform for creators from scratch when no one understood the creator economy, I have no doubt in him and his team’s ability to become a global leader in this space. One Impression is solving complex problems for both advertisers and creators by building a full-stack platform for which they have the right leverage and deep insights into the market.”

“Apaksh, Jivesh and their team at One Impression continue to push innovation in normalising access to a variety of influencers and content creators enabling extensive monetisation opportunities for brands young and old, unlocking tremendous stakeholder value across the ecosystem,” Rohit MA, CEO, Cloudnine Hospitals, said.

Anupam Mittal, CEO of People Group, said, “Being an active investor, I have come across various companies trying to build for the creator economy. One Impression stands out amongst all given its large business scale, profitability and global presence. Their platform is highly differentiated, helping both enterprises & start-ups alike, which is enabling their multi-fold growth.”