Parenting platform BabyChakra strengthens its growth across the country with acquisition of Tinystep

With this acquisition, BabyChakra has expanded its regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022

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Parenting platform BabyChakra has acquired regional parenting network Tinystep to further strengthen its growth across the country. With this acquisition, BabyChakra expands its regional footprint by providing in depth access to a network of parents across 9 languages.

As per BabyChakra, it aims to reach 75 million moms by the end of 2022. 

Bengaluru-based healthcare and parenting network Tinystep provides information, advice across a wide network of parents. It has a social follower base of 5 million followers engaging in 9 different languages including Hindi, Marathi, Bangla, Tamil, Kannada, Gujarati, Malayalam, Telugu and Punjabi. 

Following this deal, Tinystep will merge its social assets with BabyChakra’s existing platform with an aim to build the largest, most trusted brand in the mom-child ecosystem in India.

BabyChakra today reaches 39 million moms and 10,000 doctors. Moreover, through this social asset buyout, BabyChakra has also acquired a base of 40,000 multilingual content assets. 

BabyChakra has earmarked Rs 100 crore for building India’s largest mom-baby content to commerce platform over the next three years. By acquiring Tinystep, Baby Chakra makes significant progress towards its aspiration to reach 75 million mothers and achieve its goal. This is BabyChakra’s first acquisition.

Naiyya Saggi, Co-Founder, Good Glamm Group and Founder and CEO, BabyChakra, said, “The regional reach of Tinystep’s digital and social assets will help BabyChakra reach out to newer user bases with deeper, more personalised care. This is a collaboration that will accelerate our vision of being a trusted care partner to every mom and child in India.”

Suhail Abidi, Founder, Tinystep, added, “We started Tinystep with the vision of leveraging community and content to drive commerce. BabyChakra is the perfect place to take this vision forward, helping Tinystep increase its reach and impact, and I am happy that Tinystep has found a great new home.”

Founded by Naiyya Saggi, BabyChakra is a part of beauty unicorn Good Glamm Group. Saggi is also co-founder of the Good Glamm Group along with Founder and CEO, Darpan Sanghvi and Co-founder, Priyanka Gill.  

The baby care products market in India is poised to grow by $10 billion during 2021-2025, progressing at a CAGR of over 14% during the forecast period. 

Tinystep founder Suhail Abidi will be exiting and starting a new venture.

BabyChakra Tinystep