Party is going to be over soon for influencers pushing content, says Samsonite's Anushree Tainwala

Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

Karuna Sharma Mumbai, October 09, 2018

Anushree Tainwala

Brands are now frequently taking influencers’ help to distribute and push content. But American premium luggage manufacturer and retailer Samsonite feels the influencer route is something that m...

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Samsonite, Anushree Tainwala,

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Party is going to be over soon for influencers pushing content, says Samsonite's Anushree Tainwala

Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

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Party is going to be over soon for influencers pushing content, says Samsonite's Anushree Tainwala

Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

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