People have a misconception that long format helps you express more, says Rajesh Ramaswamy, The Script Room

Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

Akansha Srivastava Delhi, June 10, 2020

“Storytelling has gotten more layered, more nuanced and real. Earlier it was simple. Good guys do good things and bad guys do bad things. Conflict and resolve. The plots dictated stories. In fac...

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Rajesh Ramaswamy, The Script Room,

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People have a misconception that long format helps you express more, says Rajesh Ramaswamy, The Script Room

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