Petronas Lubricants India partners with rapper King for ‘Rider Anthem 2.0'

The anthem was launched at the biking festival – India Bike Week

BuzzInContent Bureau
New Update
Post Thumb

Petronas Sprinta, the motorcycle oil brand from Petronas Lubricants (India), has launched its Rider Anthem 2.0 at the biking festival – India Bike Week.

The biking festival was held at Vagator, Goa on December 2 and 3, 2022. The event celebrates passion, thrill and brotherhood amongst the biking community. It witnessed enthusiastic participation from across the country with a plethora of activities over the course of the two days.  

Rider Anthem 2.0, a catchy rap song, composed and sung by Bollywood rapper, King, is based on the theme “Power up with Petronas Sprinta”.

View this post on Instagram

A post shared by PETRONAS Sprinta India (@petronas.sprinta.india)

The first edition of the Rider Anthem featuring Bollywood singer, Arjun Kanungo, created a buzz last year and this rap version is aimed at taking the connection with the biking community to the next level.

Pranav Bhanage, CEO of PLIPL, said, “We are really excited to have partnered with India Bike Week for the last couple of years. It is incredible to see the passion of the biking community in India at full display here at Goa. We are delighted by this synergistic association with IBW and look forward to being part of the growth of the biking culture in India. The Rider Anthem is just our way of saluting the spirit of the biking community.”

Beyond the association with the IBW festival, Petronas Sprinta is also the partner of “IBW’s Chai and Pakoda Breakfast Rides” across 30 cities which kicked off in September 2022. 

Meanwhile, bikers attending the two-day event also participated in a special contest organized by Petronas Sprinta. The contest gave them a chance to win the grand prize of a motorbike and other exclusive merchandise.

Goa Petronas Lubricants India rapper King Rider Anthem 2.0 India Bike Week bikers' festival