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Philips India has launched a new campaign, #ParentYourWaym which is aimed to support couples in their unique parenting journey and help them be confident trusting their parental guts.

Breaking the social construct of good and bad parenting under the campaign #ParentYourWay, Philips Avent aims to create awareness about the challenges faced by breastfeeding mothers. They have created an inclusive space for fathers as well to stand shoulder-to-shoulder with their partners in this new journey of parenthood.

Taking this campaign to the next level, Philips Avent partnered with Momspresso and invited 28 of India’s popular influencer moms - namely, Purnima Madaan, Neetika Arya, Nimisha Arora, among others.

These influencer moms participated in the launch of the two new innovations of 2022 which includes the travel friendly SCF323 Mini Electric Breast Pump and SCF397 Microwave Steriliser Bags.

As per the company, both the products have been designed carefully basis the need of parents, they are innovative and technology-driven that come in handy and are easy to carry. While supporting new moms navigate their journey of parenthood, it will also empower fathers to enhance their bond with their babies during the formative years.

Vidyut Kaul, Market Leader, Philips Personal Health India, said, “New parents receive plenty of suggestions on how to raise their kids or provide them with the best care. As they embark on their new journey of parenthood, it can be daunting at times. At Philips Avent, we believe that parenting is about trusting your instincts. Together, we aim to empower and encourage the parents to be confident of their own methods and believe that as a couple, to the mother and father know what the best for their child. Philips Avent is proud to be the trusted partner for new parents and with the launch of the new Electric Breast Pump and Microwave Steriliser Bags, we continue in our mission to improve lives through meaningful innovations.”

Prashant Sinha, Co-Founder and COO,, said, “We are elated to partner with Philips Avent for this campaign that aims to transpire as a movement pan India. The brand has been spreading awareness about the journey of motherhood for new moms and make this journey more inclusive for new fathers. We are aligned with the idea and their approach to introducing these products that are not only smart technology driven but deeply thought upon the idea of co-parenting.”