Philips Avent partners with Momspresso to launch UGC campaign #LoveYourWay

Philips Avent brought a unique perspective to Valentine’s Day by launching a campaign #LoveYourWay in association with Momspresso.com, the content and influencer platform for women.

Momspresso said that the campaign has witnessed more than 2.5 million reach on Facebook and Instagram.

The campaign depicts the innocent and wholesome love that grows out of parenthood. Philips Avent's campaign encourages parents to celebrate the truest form of love—love between a parent and child that gives a new twist to Valentine's Day.

Over the course of the campaign, Momspresso received social media entries and engagement from 200+ moms who shared UGC content across Momspresso’s social media handles on Facebook, Instagram, and WhatsApp with a cumulative reach of 1.1 million+.

Through this campaign, Philips Avent sheds light on how a parent's love for their child can be expressed through small, everyday moments. Love is not about grand gestures; rather, it is about moments that bring you closer together. Parenting is a one-of-a-kind experience filled with joys and challenges.

Vidyut Kaul, Head, Personal Health, Philips Indian Subcontinent, said, “We believe that the bond between parents and children is unique and special. The first ever form of love we experience is from our parents. The new campaign of Philips Avent #LoveYourWay encourages parents to recognize the most perfect type of unconditional love acquainted with us, between a parent and the child. The notion and thought behind this campaign focus on the importance of recognizing the little moments and appreciating them. We at Philips want to make a comprehensive space for parents and support parents in their parenthood journey through meaningful innovations that enable them to bring out their best version as a parent”.

Prashant Sinha, Co-Founder and COO Momspresso.com, said, “The experience of parenting itself is one to treasure. We were thrilled to come up with the idea for the campaign #LoveYourWay because it is very similar to our goal of empowering mothers and parents. We want to inspire parents to make memories and form strong bonds with their children through this campaign.”