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UGC

UGCNews

UGC quality does not directly drive engagement for brands on social media

A Goa Institute of Management–Goa University study says high-quality brand-created content lifts engagement, while UGC quality impacts outcomes mainly via brand equity, not directly

By BuzzInContent Bureau
Dec 29, 2025 08:29 IST 2 Min read
CrackdInfluencer Marketing
Amit Dhawan and Sanya Bajaj launch Crack’d, a new influencer marketing agency
By BuzzInContent Bureau
Nov 10, 2025 17:13 IST 1 Min read
Cover-UGCInsight
The great ‘authenticity’ illusion inside modern UGC spectrum
By Lalit Kumar
Oct 31, 2025 11:59 IST 6 Min read
SimoraInsight
How Simora’s human-plus-AI creators are rewriting UGC economics
By Akansha Srivastava
Sep 26, 2025 12:25 IST 4 Min read
Social DonutBranded Content
Social Donut launches AI Content Studio
By BuzzInContent Bureau
Jul 10, 2025 16:34 IST 2 Min read
F1-Grand-Prix-ticketsNews
Sting taps into UGC wave with audio-led campaign offering F1 Grand Prix tickets
By BuzzInContent Bureau
Jul 07, 2025 16:57 IST 2 Min read
Myntra UGCBranded Content
Myntra’s UGC crosses 1M shopper-creator registrations, records 4.5B post views
By BuzzInContent Bureau
Jul 01, 2025 10:31 IST 2 Min read
UGCNews
User-generated content to surpass professional media in ad spend by 2026: Report
By BuzzInContent Bureau
Apr 15, 2025 15:23 IST 1 Min read
Post ThumbGuest Column
Power of user-generated content in modern marketing
By BuzzInContent Bureau
Jan 09, 2024 15:22 IST 2 Min read
Post ThumbBranded Content
Licious collaborates with musician Sneha Khanwalkar to create song using UGC
By BuzzInContent Bureau
Dec 22, 2023 12:11 IST 4 Min read
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