Social Donut launches AI Content Studio

New Delhi: Design-led marketing agency Social Donut has announced the launch of its AI Content Studio, developed to enhance the efficiency of influencer-driven campaigns and simplify brand-content workflows. The new offering coincides with the agency completing eight years of operations in the Indian creative and digital marketing space.

The AI-powered platform is designed to assist with faster brief development, automated creator discovery, and campaign execution that aligns more closely with real-time content trends. The company described the launch as a step towards easing bottlenecks in creator-brand collaborations without compromising creative output.

“Today, content doesn’t wait. Neither do creators. Our AI Content Studio is here to cut the fluff and fast-track the magic, pairing brands & creators with tech that gets the work done!” said Advait Panchal, Chief Technology Officer, Social Donut. “We’re not replacing creativity. We’re removing the bottlenecks. As we look to invest more into R&D and upskilling our creative teams.”

Reflecting on the company’s journey, Abhinav Rege, Founder & Managing Partner, said, “What started as an idea has now grown into a full-service agency that delivers impact for brands every single day. Over these 8 years, our focus has remained the same: to create meaningful work that connects. We’ve evolved with the industry, stayed agile, and built a team that thrives on innovation. This milestone is not just about longevity, but about consistently showing up with purpose, creativity, and results.”

With the AI Content Studio now in place, Social Donut plans to integrate more automation and data tools into its broader creative workflows, while continuing to support storytelling that prioritises both speed and cultural relevance in content creation.