PM Modi unveils #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign

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Prime Minister Narendra Modi has issued a clarion call towards making the electoral process more participative and invited people from all walks of life to spread the message of “Mera Pehla Vote Desh Ke Liye” campaign in their own style among first time voters. The Prime Minister shared his message via a post on X.

Earlier today, Union Minister Anurag Thakur also launched the #MeraPehlaVoteDeshKeLiye anthem on X. The campaign is aimed at encouraging young voters to exercise their democratic right to vote.

Announcing the launch of the anthem on X the Minister said, “ “A clarion call was given by our Honourable PM Shri @narendramodi ji in his recent Mann Ki Baat address & as the Nation gears up for its biggest festival of democracy, I urge all of you to join the #MeraPehlaVoteDeshKeLiye campaign and encourage young voters to exercise their democratic right.”

The anthem is an effort to contribute to the campaign launched by Election Commission of India towards voter awareness. Speaking about the campaigning in his Mann Ki Baat address, Prime Minister Narendra Modi had said that the campaign focusses on encouraging first time voters to participate in the electoral process in large numbers.

He also added that Bharat is proud of its youth power that is full of passion and energy and the more youth participate in the electoral process, the better the results will be for the country.

The Prime Minister had also appealed to the influencers of the nation on Instagram and YouTube, from film industry, from literature, and other professionals to actively participate in this campaign and motivate the first-time voters.


influencers campaign Anurag Thakur PM Modi #MeraPehlaVoteDeshKeLiye encourage young voters