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Rayvanta Kumar

Digital entertainment company Pocket Aces has elevated Rayvanta Kumar to the role of Head of Direct to Consumer (D2C) Content Business.

Kumar joined Pocket Aces in 2020 as AVP in the Corporate Strategy function, and played a crucial role in driving strategic sales initiatives and key business growth projects. The new appointment is in sync with Pocket Aces’ efforts to invest in and strengthen its operational leadership team.

In this new role, Kumar will be leading Pocket Aces’ D2C Content Business, which houses some of India’s best-known and fastest-growing content channels in the country - short-form fiction channel FilterCopy, lifestyle channel Gobble, and infotainment channel Nutshell.

He will lead the P&L at the overall D2C Content Business level, and mentor the channel's leadership teams to scale content innovation, distribution, strategic partnerships, and monetization opportunities.

The leadership at the channel level has also been bolstered - with Shreya Agarwal leading FilterCopy as Channel Head, Sheveeta Hedge leading FilterCopy Monetisation, popular influencer Andre Borges leading Nutshell as Channel Head, Ankit Chhabra leading Gobble as Channel Head, Kuntal Bhoir leading Gobble & Nutshell Monetisation, and Priyanka Padode leading Client Servicing and AdShare across channels.

Prior to Pocket Aces, Ray worked for a decade building D2C brands and growing businesses such as Yi Technology and GoPro in India and South Asia.

Kumar said, "It’s been an incredible journey so far and I’m thrilled to take on this new responsibility. With a clear and solid content strategy in place, we are bullish to grow our revenues across our channels by adding innovative products and exploring new monetisation opportunities”.

Srivastava said, “At Pocket Aces, we have always believed in growing people to take up leadership roles internally. The D2C Content Business is the core of Pocket Aces because this is where we have access to direct audience insights to build data-driven content and products. Having worked in the Corporate Strategy function for 2 years, Ray understands this big picture very well, and has exciting ideas for more products we can offer to our audiences and clients. I am confident that he will steer the D2C Content Business to new heights.”