Purpose pays for people, planet and business, says Manoj Gadgil, VP, Marketing, J&J Consumer Division

Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

Akansha Srivastava Delhi, June 23, 2020

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This pandemic hasn’t been easy on anyone, causing people to become more intolerant. One bad and insensitive content idea can ruin any brand’s image built over time. Consumer behaviour chan...

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Manoj Gadgil, J&J Consumer Division,

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Purpose pays for people, planet and business, says Manoj Gadgil, VP, Marketing, J&J Consumer Division

Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

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Purpose pays for people, planet and business, says Manoj Gadgil, VP, Marketing, J&J Consumer Division

Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

More from this section

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