Reebok engages fitness enthusiasts for its new range of shoes and sports bra

Along with brand ambassador Shahid Kapoor, Reebook India employs Pilates trainer Namrata Purohit and others for its social media outreach

author-image
BuzzInContent Bureau
New Update
Post Thumb

To launch its new range of shoes — super comfortable shoes with airpod cushioning Daytona DMX and Reebok Flexagon fitness, running and crossfit sportswear brand Reebok is aggressively using its brand ambassador Shahid Kapoor to communicate about the launch to fitness enthusiasts.

Kapoor has posted for both the shoes on his Instagram account for his 23.6m followers.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shahid Kapoor (@shahidkapoor) on

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shahid Kapoor (@shahidkapoor) on

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shahid Kapoor (@shahidkapoor) on

The brand is also promoting its PureMove range of sports bra, award-winning for its motion sensor technology, through celebrity Pilates trainer Namrata Purohit.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Namrata Purohit (@namratapurohit) on

Additionally, Reebok India has employed other fitness influencers such as Vaishnavi Boora, Gaurav Molri, Rannvijay Singha among others. All the celebrities are posting different pictures and videos about the brand.

The brand’s influencer outreach that involves 12 creators has garnered a reach of 29 million.

Sheeko Brandscore graph:

publive-image

In the last one year, the brand has attained the peak reach of 115 million.

publive-image

Reebok has worked with the who's who to target fitness and lifestyle enthusiasts. The brand did a big-bang campaign with Varun Dhawan and Katrina Kaif a few months ago with heavy spends across all media.

publive-image
Reebok Shahid Kapoor Reebook India