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Rigi, the company that designs tech-based solutions for creators, announced that it has launched India’s first-ever Voice AI Influencer during its event, Prabhav 2023, alongside an array of other innovative products.

Hosted at The Taj in Bangalore, the event saw over 150 creators in attendance, including cricketer Mahendra Singh Dhoni, who serves as Rigi's brand ambassador and YouTuber Tanmay Bhat.

The launch of the AI voice influencer, crafted to emulate Shivam Malik, a content creator, is a creation that combines the power of AI technology with the charisma of influencers. With the power of its technological capabilities,

Rigi has spent 5 months building the product and extensively worked with Shivam Malik to capture his personality and then training the model with his voice so as to truly be an extension of him. “With the ability to mimic and adapt the voice of any creator, this opens doors to endless possibilities for content creation, promotion, and engagement,” said Rigi.

Dhoni said,  "At Rigi, we have always innovated with creators at the core of our business. Every step of the way, our aim has been to enable creators to do what they love while we take care of the rest. And, venturing into the AI world seemed like a natural progression. As we unveil India's first Voice AI Influencer, we're not just embracing technology; we're redefining the way creators connect with their audience. This is a testament to our commitment to innovation and our belief in the power of AI to transform the creator economy. Our Voice AI Influencer will not just speak to audience needs; it will understand them, setting a new standard for engagement and authenticity in the digital age."

The event had discussions surrounding the digital creator economy. The day commenced with a panel discussion on 'Monetising Influence'  followed by 'Communities at the Heart of Content', shedding light on the evolving dynamics between creators and their communities. The narrative of innovation continued with a panel on 'The Future of the Creator Economy' from paving the way for insightful dialogues on the emerging trends in the digital space.

A special panel discussion with MS Dhoni on 'Handling Fame and Remaining Humble', offered a perspective on the personal challenges faced by well-known personalities."

Tanmay Bhat shared his insights on the future of influencer marketing and technology, highlighting the exciting opportunities that the AI Voice Influencer brings to content creators.

In addition to the launch of the AI Voice Influencer, Rigi introduced Gap Up, a discovery platform that allows users to connect with and gain insights from experts across a spectrum of fields.

Rigi said, “This platform is crafted to meet the growing thirst for authentic and trustworthy information in today's rapidly evolving digital arena.”

Following that, they launched "Community 2.0: The Ultimate Hub for Empowering Creators.", an upgrade to their white-labelled platform specifically tailored for creators.

Rigi added, “The hub not only reshapes the concept of creator monetisation but also intensifies community engagement to a whole new level.”