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DBS Bank is aiming to further its brand promise of "Live more, Bank less" with the launch of Sparks Season 3 web series.

The new season underlines the bank's mission to make banking fun and hassle-free while helping its clients and the community to lead more fulfilling lives.

In the latest season of Sparks, the bank shows the audience what it is like to work at the World's Best Digital Bank and offers a special preview of what is 'Behind the Spark' through behind-the-scenes content on their social media handles.

Moreover, the web series tries to showcase how DBS is a different kind of bank that embodies the agility of a start-up – encouraging innovation and collaboration internally to develop best-in-class solutions and a fulfilling banking experience for its customers.

The latest Sparks season will be promoted in India, with the first few episodes inspired by the bank's work with a food solutions provider. The series shows how a real-life intervention by DBS Bank helped improve the client's supply chain network with enhanced efficiency, cost savings, and transparency.

Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications at DBS Bank India, said, "The new Sparks episodes showcase how the synergy of both technology and sustainability enabled us to create an impact beyond banking and resulted in greater social good. While in previous seasons, we have highlighted how DBS works with customers and social enterprises, this time, we chose to focus on our employees, the reason behind the bank's success. We are confident these compelling stories will ignite meaningful conversations with our audiences and motivate them to find their spark."