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In his interaction with BuzzInContent.com, Sunder Balasubramanian, CMO, Myntra, shared his views on why the brand is so gung ho about creators that it has created IPs such as Myntra's Creator Fest and also associated with Grazia for the very first edition of Myntra Glammys. He also spoke about how Myntra is experimenting and expanding the envelope for social commerce in India by actually marrying content and commerce
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