Sofit, the plant-based drink brand by Hershey India, has partnered with Mirchi’s “Shape of you” YouTube chat show hosted by Bollywood diva Shilpa Shetty Kundra. The actress will be seen interacting and exchanging experiences about health and wellness with renowned Indian celebrities in the upcoming 12 episodic season, to be streamed on Mirchi’s YouTube channel – Filmy Mirchi with one episode releasing every Friday.
Shetty is popularly known for her strong fitness regime and for being a prominent icon within that space. The actress is set to host the first of a kind candid talk show with leading artists from the industry including John Abraham, Jacqueline Fernandes, Masaba Gupta, Badshah, Shehnaz Gill, Shamita Shetty, Rakul Preet and more. Starting from this March, the show will touch upon some of the most inspiring fitness stories from the Bollywood industry, as well as celebrities’ take on body positivity.
Ankit Desai, Marketing Director, Hershey India, said, “With an intent to lead a healthy and active lifestyle, people are increasingly leaning on nourishing foods and beverages. Sofit’s collaboration with ‘Shape of You’ is in synch with our brand proposition of ‘Fit is Fab’! The brand espouses the idea that when you are fit from the inside, you feel fab on the outside. With this integration, we are attempting to motivate audiences to commence their fitness journey by listening to inspiring stories from their favourite celebrities. Our goal for this collaboration is to educate the audience about healthy options and also to debunk some long-held fitness fallacies.”
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