South African Tourism to launch phase two of ‘More & More' campaign featuring Indian influencers

South African Tourism has launched the second leg of its ‘More & More’ campaign featuring Indian influencers.

The tourism board has roped in Indian influencers Radhika Sharma and Ankita Kumar to highlight the diversity of experiences that South Africa has to offer Indian travellers.

‘More & More’ will roll out pan India on January 25, 2023.

The campaign will be divided into two phases – awareness and conversion and will be live across all social media platforms like Instagram, Facebook, Twitter and YouTube.

Ads will also be seen across billboards in eight cities namely Mumbai, Delhi, Ahmedabad, Surat, Kolkata, Hyderabad, Chennai and Kochi. 

The initial phase of the ‘More & More’ campaign launched in Q1 of 2022. It played a vital role in the destination surpassing its annual targets by attracting 33,900 plus Indian travellers to South Africa.

For the second phase of the ‘More & More’ campaign, Sharma and Kumar embarked on a 15-day long journey discovering hidden gems in the provinces of Gauteng, Mpumalanga and KwaZulu-Natal.

From 3,000+ adventure activities to exciting culinary experiences and more, the Rainbow nation overflows with exhilarating encounters tailored to every traveler’s unique need and preferences. 

‘More & More’ builds on the emotion and spirit of adventure, and the next phase will focus on covering other provinces of Northern Cape, Western Cape, Eastern Cape, Free State, Limpopo and North West.

South African Tourism, Hub Head – Middle East, India and South-East Asia, Neliswa Nkani, stated, “I have always believed that to appeal to an audience base, we need to engage with them via voices that they relate to. South African Tourism is excited to finally be able to bring alive a collaboration concept that features Indian faces experiencing and celebrating the beauty and diversity of destination South Africa. The country has a lot to offer to every traveler segment, especially those who are eager to go beyond the confines of the ordinary and explore hidden gems. It is heartening to see our efforts to localise and strengthen our offerings through the eyes of these digital influencers come alive.” 

“As we move forward with our recovery efforts in-market, we will continue working closely with our trade partners in India and South Africa to highlight newer regions, maintain growth momentum and collaborative progress,” she continued.