Streax plans to increase ad spends by 20%, influencer marketing to play key part

Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

Akanksha Nagar Mumbai, October 06, 2021

SRK with Ashish K. Chhabra, Jt. Managing Director, Hygienic Research Institute

Hair care brand Streax, which portrays itself as a fashionable, young brand for the savvy Indian consumer, believes in a 360-degree marketing approach using multiple touch points — mainline, dig...

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Streax, Ashish K Chhabra, Raho Streaxy With SRK,

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Streax plans to increase ad spends by 20%, influencer marketing to play key part

Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

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Streax plans to increase ad spends by 20%, influencer marketing to play key part

Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

This premium article is available to paid subscribers only.

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