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SkillArbitrage, the subsidiary of Addictive Learning Technology, has onboarded Sunayani Ganguly as Content Marketing Head.

As part of her new role, Ganguly will be focusing on creating content for SkillArbitrage that makes it easier for Indian talent to explore remote jobs, internships and freelance work in the US and other advanced economies.

Commenting on her new role, she said, “I'm delighted to be part of SkillArbitrage, a unique concept that aims to connect talent in developing countries with life changing skills and global opportunities. This will truly add great value to the youth of the country.”

Being an impact-oriented marketer with specialisation in copywriting, Ganguly has also helped a number of brands understand their voices and positioning. She has also worked with several national and regional brands including Hyatt Regency, Philips etc. in the past.

Previously, Ganguly had been associated with JWT, Response and Blue Antz as a Creative Director (Copy).