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Swiggy, the food ordering and delivery platform, has come up with a new YouTube property called the ‘Plate Date’.

Produced by media and entertainment agency OML Entertainment, with this property, Swiggy is helping singles find their date quite literally using their food preferences, one order at a time.

The show sets up blind dates between singles and allows them to connect with their ideal match by bonding over their Swiggy orders.

Every episode features one protagonist and four contenders, engaging in conversations around their favorite food picks and restaurants. From comfort food, to revenge food, from first-date dishes to mid-night cravings. If their food horoscope matches, then voila! They have their date!

The episodes are divided into three segments - the first one called ‘Order Order’, the second one titled ‘Let’s Ketchup’, while the third is ‘Plating The Date’. 

Each segment takes the stakes higher and aims to make the audience stay hooked to see which person makes it to the final Plate Date.

Devarshi Shah, Sr VP and Business Head- Branded Content Division, OML Entertainment, said, “The idea was to produce and plate a piece of snackable content that strikes a chord with one and all, especially the younger audiences. Rooted in an insight that hits home instantly - food connects people, ‘Plate Date’ is a fun blend of real people, real conversations, real connections while keeping Swiggy at the core of it.”

Saurabh Nath, AVP - Brand Marketing, Swiggy, said, “Serving millions of users every month, Swiggy believes that food habits can be a fun way to gauge who you really are. Combining this love for food with dating, Swiggy created a new series called Plate Date that's very exciting and relatable to millennials and the Gen Z. This series brings together food-loving strangers and lets them decide on who they'd date based on their food ordering history, and nothing else. It ensures a lot of light banter and an insightful understanding of a stranger basis what they love to eat."

Content@BuzzInContent.com