Tagger Media enters Indian market through a partnership with YAAP

YAAP, a content and influencer marketing agency, has announced a partnership with data-driven social intelligence platform Tagger Media. The partnership marks the US-based company’s official entry into the Indian market.

YAAP brings its market expertise, and together with Tagger’s influencer marketing platform, the companies aim to usher in a new phase of data-driven influencer marketing in the country.

Tagger’s foray into the Indian influencer marketing ecosystem further expands its global presence, spanning six continents and 17 international offices. YAAP complements Tagger’s technologies and platform, creating a synergy that brands and individual entities in India have longed for.

“India’s IM market has been on a rapid growth trajectory over the past few years, and this is the perfect time for us to join hands with Tagger Media. The data-driven approach embodied by Tagger’s one-stop platform and the market knowledge of YAAP are poised to revolutionise influencer marketing in India. This market possesses a sizeable appetite for social intelligence and insight-led influencer marketing, and we will soon be catering to this demand,” said Atul Hegde, Founder of YAAP.

“Tagger Media was built on the promise of data. Over the years, we have augmented the platform with customisation, workflow integration, linguistic, multi-currency payments, and CRM capabilities. Today, our database is unparalleled in the influencer marketing ecosystem, giving our clients the edge in an ever-competitive market. I believe we have timed our entry into India well, considering the exemplary digitalisation and burgeoning influencer culture in this growth market,” said Dave Dickman, CEO of Tagger Media.