Tata Play Binge partners with Badshah for ‘The Binge Song' music video

The OTT aggregation platform's digital campaign is a tribute to all the binge watchers

BuzzInContent Bureau
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OTT aggregation platform, Tata Play Binge has released ‘The Binge Song’ in collaboration with rapper Badshah.

The music video pays tribute to all Binge watchers in Badshah’s style. Intertwining the core offering of Tata Play Binge - i.e., 25+ apps under one platform, with a song conceptualised by Badshah, is another way for the brand to engage with its viewers. 

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A post shared by Tata Play Binge - 25+ OTT Apps In 1 (@tataplaybingeofficial)

"It brings me immense joy to have teamed up with Tata Play Binge for 'The Binge Song'," Badshah said. “As an avid binge-watcher myself, I wanted to create a foot-tapping, high-energy song that celebrates the passion and enthusiasm of all Binge Watchers. I'm confident that people will love this song just as much as they have enjoyed my previous work. I'm excited to see the campaign take off and can't wait for everyone to groove to the catchy beat of #TheBingeSong with Tata Play Binge."

Tata Play Binge has come up with a strategy where 150+ influencers will be tapped to amplify this campaign. The influencers will be creating their own reels using the chorus and hook-step of the ‘The Binge Song’.

Furthermore, a user generated content (UGC) contest on Instagram and YouTube will open the stage for all viewers to participate in the trend. The end of the campaign will also see a mashup video of the best UGC and influencer content curated through the campaign. 

Badshah Binge digital campaign Tata Play Binge binge watching The Binge Song OTT aggregation platform