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Tata Tea Leaf has launched a campaign for Chhath Puja to evoke regional pride in Bihar and Jharkhand. As part of the campaign, Tata Tea Leaf launched a special Chhath puja pack and has also associated with Bejod, the OTT platform of Champaran Talkies for the Chhath puja 2021 video song. The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation.

The film:

As a chai specifically made for Bihar and Jharkhand, Tata Tea Leaf understands the regional nuances and has developed a campaign to celebrate the much high-spirited festival which comes with all its grandness and vibrancy, Chhath Puja.  

Puneet Das, President, Packaged Beverages, Tata Consumer Products, said, “Chhath Puja is the biggest and most renowned festival celebrated across Bihar and Jharkhand. Tata Tea Leaf celebrates the festive spirit associated with this time with traditional elements associated with the festival. The special Tata Tea Leaf Chhath Puja pack brings alive the true spirit of the festival. Our association with Bejod for Chhath Puja is a one of its kind initiative to connect with the consumer by being part of the festivity. TATA Tea Leaf’s Chhath Puja campaign aims to foster the festive feel over a cup of tea, that is made especially for people of that region while celebrating with the entire family.”