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Marketing and PR firm Team Pumpkin has strengthened its vernacular content offering to brands by setting up new vernacular languages support team including writers, proofreaders and voice-over artists based across three offices - Delhi, Bangalore and Mumbai.

With main focus on developing original content in vernacular languages instead of getting it translated, the company has developed a core team of vernacular languages which includes Punjabi, Hindi, Marathi, Tamil, Malayalam, Gujarati, Urdu, Telugu, Marwari, Nepali, Kannada, Odia and Bengali.

Team Pumpkin offers services in vernacular content including audio, video, text, and has worked on many vernacular content pieces for clients like MamyPoko Pants, Hindustan Coca-Cola Beverages and Axis Bank.

Swati Nathani, Co-Founder, and CBO, Team Pumpkin, said, “We put a lot of thought and insight into our work and our learning has been that vernacular content is the need of the hour. It helps break barriers and reach every corner of this diverse country. By developing a team for vernacular content, this is the edge we will be offering our clients and helping them to widen their prospects across the nation.”