Post Thumb

This Diwali, Terribly Tiny Tales (TTT) in partnership with Meesho is set to release Season 1 of ‘Sparkles.’

The property features a short film starring Siddharth Nigam and Apoorva Arora and aims to light up the festive season with its narrative.

The film navigates through the laughter and tears of Ananya and Rishi, whose story resonates with the spirit of Diwali, encapsulating the essence of familial love and togetherness.

“Accompanied by the melodious tune "Gulabi," sung by Aanchal Tyagi, "Sparkles" is not just a campaign; it is an emotion that celebrates the festival of lights,” said the company statement.

Anuj Gosalia, CEO, TTT, said, "With 'Sparkles,' we are bringing to screen a story that captures the nuances of family relationships and the joy of Diwali festivities - all of this with a new, fresh lens. Our collaboration with Meesho has allowed us to enhance the storytelling experience, connecting with our audience at a deeper level. Sparkles - S1 is out for the world so see. Expect banter, laughter and a song."

Soumitra Choubey, Associate Director, Brand Marketing at Meesho, said, “This Diwali, we are weaving stories that light up hearts and homes. Partnering with Terribly Tiny Tales, we illuminate the festival of lights with stories that shine as bright as our products. ‘Sparkles’ signifies the true essence of Diwali along with reflecting the ethos of Meesho - enriching lives, spreading happiness, and offering a plethora of quality products at the best prices. Through this film, we aim to create an everlasting bond with our customers and inspire them to create their blockbuster moments this Diwali.”