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Between March 1 and 15, 2020, digital storytelling platform TTT (via its Instagram, Facebook and YouTube handles) told stories of women speaking up for themselves and their fellow women, as they take a stand against stereotypes, regressive remarks and other misdemeanours thrown at women — in a strong, savage and sassy voice that evokes thought, expression and participation from both men and women, countrywide. The platform collaborated with OkCupid for the initiative.

Streedom has been carefully crafted to celebrate women from all walks of life, so as to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do.'

The campaign will culminate in a short film called Ved and Arya, which will be released on TTT’s YouTube channel. Starring popular TV actors Nakuul Mehta and Sanaya Irani, the story captures the challenges of finding love in today’s times, under the same context.

Terribly Tiny Tales has delivered various successful women-centric campaigns in the past, the last being 'I am Mrs. Maisel' with Amazon Prime. With Streedom gaining momentum, the campaign has already garnered accolades from its peers and massive social media traction.

Anuj Gosalia

Anuj Gosalia, Co-founder and CEO of Terribly Tiny Tales, said, “We are extremely excited to partner with OkCupid for Streedom. With over 63% women in our community of over three million followers, Streedom was a property waiting to happen. In addition, our short films are regarded as the best in the country — winning big awards like Clermont Ferrand, Filmfare and Jagran for our many films. OkCupid suits perfectly with our young and premium community of users. The dating app intuitively solves for many of the problems in modern relationships that our community associates with and is, therefore, an amazing partner to Streedom and its many stories.”

Sitara Menon, Marketing Manager, OkCupid India, said, “At OkCupid we believe that you are more than a stereotype or clutch of images. You deserve a serious relationship built on shared opinions, beliefs, and a celebration of each other’s oddities. Partnering with Terribly Tiny Tales on Streedom has been an opportunity to bring to light the stories of young Indian women in 2020 — their aspirations, desires, and struggles, both in love and in life.”

In a bid to capture the voice of the modern woman, the first edition of ‘Streedom’ is a powerful IP that has already reached over 14 million people in the last 12 days and shows that women just have to be themselves to change the world.