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Terribly Tiny Tales has launched its Raksha Bandhan IP, titled Tied For Life’ season 1 in collaboration with Ajio.

The campaign celebrates the timeless bond of sibling love and encapsulates the spirit of Raksha Bandhan with real and memorable stories.

The 90-seconds Instagram video, directed by Shubham Sinha and produced by Sharanya Rajgopal and Anuj Gosalaia along with Executive Producer, Pracchi Batnagar. Cinematographed by Arindam Bhattarjee, the film is beautifully penned by Ritu Mago.

Featuring the sibling duo Pooja Gor and Darsheel Safary, the film highlights the everyday special moments that siblings share striking a relatable chord with the viewers. Released on August 26, the film showcases the fun banter, the feeling of belonging shared by siblings, and especially, the unexpressed, underlying love between the duo.

Anuj Gosalia, CEO, TTT, said, “Raksha Bandhan is one festival that’s unlike any other. Of course, it’s beautiful, full of love and emotional but most of all, it’s playful! Just like the relationship between siblings. The campaign celebrates the everyday-ness of the bond and truly captures the reality of Raksha Bandhan. It’s taken many notches up being styled by AJIO's stunning collection making it a fashionably festive season.”

Siblings - Love them, hate them, celebrate them film:

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