The Moms Co., a mom and baby care D2C brand has launched a new nationwide cross-platform digital campaign, ‘#MakeBreastfeedingEasier’, to celebrate World Breastfeeding Week.
With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and make their breastfeeding journey easier.
For a week-long campaign, The Moms Co. has partnered with Rosewalk Healthcare, a Delhi-based luxury hospital for women, to create informative videos wherein doctors from Rosewalk will be addressing various issues faced by women during breastfeeding on a regular basis such as the benefits of breastfeeding for the baby, the correct technique for pumping milk, taking care of breasts during pregnancy and more.
These videos will be available for public consumption across The Moms Co.’s social media platforms such as Instagram, Facebook and YouTube.
World Breastfeeding Week is celebrated every year from August 1 to 7 in more than 120 countries to encourage breastfeeding and improve the health of babies around the world. When it comes to breastfeeding, new moms often have concerns such as how to perfect the latch, how to ensure there is a steady supply of breast milk and more. However, there aren’t any reliable sources of information to which news moms can turn for advice and consultation. The Moms Co. aims to help make breastfeeding easier for moms by bringing together experts who can give the right guidance and information.
Malika Sadani launched The Moms Co. in 2017 when she realised there was a gap in the Indian market for products that mothers could trust.
Sadani said, “I’ve spent several years interacting with moms and understanding their concerns. Being a mom of two, I empathise with a mom’s journey, her problems and the reluctance to make any compromise when it comes to the safety of her child, especially during the early stages of being a new mom and the implications that come with it. Breastfeeding, though being a natural process that benefits both the mom and the baby, is still a closed-door conversation even in today’s day and age. Breastfeeding can be hard for new moms and we want to help make the journey easier by getting experts to address their concerns, but their doubts to rest and empower them with the knowledge to make the right decisions.”
On August 6, 2021, as part of the #MakeBreastfeedingEasier campaign, The Moms Co. will be hosting a live interactive session on their Instagram handle with Dr Reubina Singh, Senior Fertility Specialist, Obstetrician and Gynaecologist at Grace Fertility. She will be in conversation with professional dancer and founder of Banjara School of Dance, Meher Malik, to discuss the struggles that breastfeeding moms face and how they can solve it with expert guidance.
The Moms Co. will also host a social media giveaway with Momzjoy on 6-7 August on their Instagram handle to help make the breastfeeding journey easier for moms with a curated set of products.
Campaign:
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