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In part two of the interview, Vijay Koshy, President, The Viral Fever, talks about what it takes for brands to create long-form branded content, the success mantra of creating impactful branded web series and much more
By Akansha Srivastava | August 18, 2023Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy
By Akansha Srivastava | August 16, 2023BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing
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