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The Viral Fever has partnered with 93.5 Red FM to promote its new show ‘Yeh Meri Family’ done for Association of Mutual Funds in India (AMFI).

Talking about the association, Vineet Kanabar, Marketing Director, TVF Network, said, “Our approach with Red FM was to bring alive the characters in the show through audio content capsules, featuring Harshu and Shanky. Saurabh Khanna, the writer of the show has given an endearing spin to the ads to give Red FM listeners a taste of TVF’s Yeh Meri Family.”

Set in 1998, the story of the show is based in Jaipur involving a five-member family comprising parents and three kids. The story about modern upbringing and family bond is narrated from the perspective of their 11-year-old son. Starring TV actress Mona Singh and Akarsh Khurana, the show aims to strike a chord with audiences across age groups.

Speaking about the partnership, Rajat Uppal, National Marketing Head, 93.5 Red FM, said, “Currently the web series market is booming in India, and we couldn’t find a better partner than TVF to set foot in this industry. Entertainment is one of Red FM’s key pillars and it is our constant strategic endeavour to associate with leading brands and players. We are very excited to come on board as the radio partners for their new show ‘Yeh Meri Family’.”