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In a significant advance of new trend in the Indian media, the youth media platform for lifestyle and entertainment ScoopWhoop joined short-video app TikTok bringing in a fresh content consumption method to its audience. With the launch of #MyTikTokStory campaign from June 8-15, ScoopWhoop aims at bringing its avant-garde style of storytelling, news and entertainment to the Tik Tok audience.

The campaign aims to encourage its Indian users to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents.

Sattvik Mishra, Co-founder and CEO, ScoopWhoop Media, said, “TikTok has taken over the Indian audience in an unprecedented manner and the craze is only growing bigger. It is a fun and highly engaging platform that challenges us creatively. We will be debuting further unique contents exclusively made for the TikTok audience. Exceptional content in unconventional method of storytelling is what we aim to bring. We are delighted to join the platform.”

As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok.

Sachin Sharma, Director, Sales and Partnerships, said, “TikTok is a content platform that empowers its users to be creators and allows them to showcase their creativity and talent across themes and verticals. We are delighted to partner with ScoopWhoop for the #MyTikTokStory campaign to open up another opportunity for our users to access content in more engaging and interactive channels.”